Working with developers
Hiring, evaluating, and managing technical partners when you are not technical.
All 12 articles
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How to Review a Software Development Proposal
Learn how to review a software development proposal, compare technical partners, spot red flags, and ask the right questions before signing.
· 9 min read
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Developer vs. Tech Lead vs. CTO: What Your Business Actually Needs
A plain English guide for founders and operators deciding whether they need a developer, tech lead, CTO, or technical partner.
· 9 min read
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How to Measure the ROI of a Software Project
A practical guide to measuring software project ROI by defining benefits, total costs, success criteria, and the right measurement window.
· 9 min read
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How to Hire a Fractional CTO: Process, Cost, and When to Skip It
How to hire a fractional CTO: the process step by step, what a full-time CTO costs by comparison, and how to evaluate candidates.
· 13 min read
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AI Won't Replace Your Developer (But It Will Expose Bad Ones)
AI coding assistants make output faster, but they also make the gap between strong and weak developer judgment easier to see and more costly to ignore.
· 8 min read
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Technical Debt in Plain English
Your software is probably costing you more than you think. Not because of what you built, but because of what you deferred.
· 5 min read
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The Dev Shop Model Is Broken
Fixed scope, fixed bid, then handoff. The standard dev shop engagement is built to misalign with what founders need. Why it fails, and what to do.
· 7 min read
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Why 'Just Make It Like Uber' Is a $500K Miscommunication
You said like Uber. Your dev team heard build Uber. That gap is where six-figure overruns live, and the conversation that prevents it takes about an hour.
· 6 min read
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The Three Most Expensive Mistakes Non-Technical Founders Make
Three mistakes we see repeatedly when non-technical founders build software, what each one costs, and how to catch them before the bill arrives.
· 6 min read
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How to Tell If Your Software Project Is Off Track
Software projects do not blow up overnight. The early warning signs founders can spot before the budget doubles and the timeline triples.
· 6 min read
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Before You Hire a Development Agency, Stop Asking About Their Portfolio
Portfolios and pricing tell you almost nothing about how an engagement will go. The questions that actually predict whether an agency will deliver.
· 6 min read
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How to Evaluate Technical Decisions When You're Not Technical
You do not need to code to evaluate technical decisions well. Frameworks that expose whether your team has done the thinking behind a recommendation.
· 6 min read
You run the business.We run the tech.
A long-term partner, not a one-off project. The IP is always yours. It starts with a conversation.